"Bronco Wine Company, which owns 20,000 acres of Central Valley grapes and has a bottling facility in Napa, has been able to sell varietal wines for $2 a bottle. Fred Franzia, CEO of Bronco, owns many labels, including Charles Shaw, Forest Glen, Rutherford Vintners, Hacienda, Cedar Brook, Forestville, Estrella, Grand Cru, Montpellier, Silver Ridge, Laurier, Bear's Lair, Douglas Hill, Fox Hollow, Salmon Creek, Domaine Napa, Napa Creek, Napa Ridge, Gibson Winery, Antares Cellar, Albertoni Vineyards, JJJ, CC Vineyard, the California Winery, J.W. Morris, and Black Mountain. Charles Shaw, sold for $19 a case to Trader Joe's, costs about $7 a case for bottles and corks, which means that the grapes and crushing had to cost less than $1 a bottle."